AssociatecreativeDirector✦atAfricaCreative→forMitsubishiandBRF[Sadia&Qualy]•

Keiti in a white balaclava aiming a yellow and orange toy water gun out of a window

Creativelead,ArtdirectorandDesignerwithAlmosttwentyYearsofIdeas→builtforBrands,culture&thePeopleinbetween.

AmixofBraziliannative,Japanese,AfricanandGerman.

Clients

Nike, Snickers, M&M's, Pedigree, Whiskas, Unilever, Bayer, HSBC, Johnson & Johnson, Coca-Cola, Volvo, Mitsubishi, Itaú, Budweiser, Sadia, and many others.

Pitches

Played a crucial role in winning accounts such as Itaú, Volvo, SKY, Bayer and CAOA Chery, and most recently Boehringer Ingelheim, working with Wunderman Thompson offices in New York, London, Amsterdam and Brazil.

Career

2026–nowAssociate Creative DirectorAfrica Creative
2024–2025Creative DirectorFbiz
2020–nowCreative LeadThe & Partnership
2021–2024Member, VML LatAm Creative CouncilMirum / VML LatAm
2021Teacher, digital marketing course for LGBTQIA+ and vulnerable peopleEscola Rua
2017–2024Creative LeadMirum Agency, VML Group (formerly Wunderman Thompson)
2015–2017Creative DirectorGetz
2014–2015Art DirectorWeShape Creatives
2011–2014Art DirectorJWT
2009DesignerRemolino Design, Buenos Aires
2008–2011Art DirectorGetz

Recognition

Cannes Lions2× Bronze, 5× Shortlist
- Bronze, Brand Experience & Activation (The Pirate Match)
- Bronze, Entertainment Lions for Sport (The Pirate Match)
- Shortlist, Media (The Pirate Match)
- Shortlist, Direct: Digital & Social (The Pirate Match)
- Shortlist, Direct: Culture & Context (The Pirate Match)
- Shortlist, Entertainment Lions for Sport (The Pirate Match)
- Shortlist, Brand Experience & Activation: Social Engagement & Integration for Live Experience (The Pirate Match)
Clio Awards3× Gold, 1× Silver
- Gold, Entertainment: Product/Service (The Pirate Match)
- Gold, Digital: Direct (The Pirate Match)
- Gold, Digital: Experimental (The Pirate Match)
- Silver, Digital: Branded Content (The Pirate Match)
The One Show4× Merit, 11× Shortlist
- Merit, Branded Entertainment (The Pirate Match)
- Merit, Direct Marketing (The Pirate Match)
- Merit, Direct Marketing (The Pirate Match)
- Merit, Experiential & Immersive (The Pirate Match)
- 11× Shortlist across Branded Entertainment, Interactive, Direct Marketing, PR and Experiential (The Pirate Match)
El Ojo de Iberoamérica3× Gold, 2× Silver, 4× Bronze, 6× Shortlist
- Gold, Digital & Social: Online Ad (The Pirate Match)
- Gold, Brand Experience & Activation: Digital Platforms (The Pirate Match)
- Gold, Content: Events & Actions (The Pirate Match)
- Silver, Digital & Social: Branded Content (The Pirate Match)
- Silver, Direct: Use of Digital Platforms (The Pirate Match)
- Bronze, Media: Services (The Pirate Match)
- Bronze, Sports: Digital, Social & Influencers (The Pirate Match)
- Bronze, Sports: Events, Actions & Sponsorship (The Pirate Match)
- Bronze, Content: Brand Experience (The Pirate Match)
- 5× Shortlist (The Pirate Match)
- Shortlist, Health & Pharma (Inedible Flip Flop)
Epica Awards1× Grand Prix, 1× Gold, 1× Silver
- Grand Prix, Media (The Pirate Match)
- Gold, Online & Mobile Service (The Pirate Match)
- Silver, Sports Related Advertising (The Pirate Match)
Echo Latam1× Grand Prix, 4× Gold
- Grand Prix (The Pirate Match)
- Gold, Special Creativity (The Pirate Match)
- Gold, Editorial, Entertainment, Media & Sports (The Pirate Match)
- Gold, Best Use of Video Content (The Pirate Match)
- Gold, Best Use of Display & Search (The Pirate Match)
London International Awards1× Silver, 1× Shortlist
- Silver, Digital: Media (The Pirate Match)
- Shortlist, Digital: Branded Content (The Pirate Match)
Smarties2× Gold, 2× Silver
- Gold, Lead Generation (The Pirate Match)
- Gold, Innovation (The Pirate Match)
- Silver, Branded Experience (The Pirate Match)
- Silver, Technologies & Facilities (Inedible Flip Flop)
Clube de Criação1× Silver, 5× Bronze, 2× Yearbook, 5× Shortlist
- Silver, Promo (The Pirate Match)
- Bronze, Digital (The Pirate Match)
- Bronze, Branded Content (The Pirate Match)
- Bronze (Medo de Cobra)
- Bronze, Digital (Camila Fremder)
- Bronze, Social (Camila Fremder)
- Yearbook, Digital (Camila Fremder)
- Yearbook, Social (Camila Fremder)
- Shortlist, Film (Snickers White)
- Shortlist, Promo (Inedible Flip Flop)
- Shortlist, Digital (Camila Fremder)
- Shortlist, Social (Camila Fremder)
- Shortlist, Original Soundtrack (NFL)
New York Festivals3× Shortlist, 2023 Grand Jury
- Shortlist, Activation & Engagement (The Pirate Match)
- Shortlist, Direct (The Pirate Match)
- Shortlist, Product Innovation (Inedible Flip Flop)
- Member of the 2023 Grand Jury
The Webby AwardsNominee
- Nominee, Advertising, Media & PR: Online Guerrilla & Innovation (The Pirate Match)
Effie Awards1× Shortlist
- Shortlist (Snickers Game)
ContagiousMost Contagious Campaigns of the Year 2022
- The Pirate Match was praised for its witty strike against broadcast piracy in Brazil.
CCPR2× Grand Prix, 6× Gold, 6× Silver, 8× Bronze
Colunistas Paraná3× Grand Prix, 12× Gold, 9× Silver, 10× Bronze
Colunistas Brasil2× Gold
INMA New York2× Gold
Lürzer's Archive3× Publications

The Impossible Brief

An idea selected for a book about the war in Palestine and shown at the Tel Aviv Museum of Art. Executed by Saatchi & Saatchi.

Outspoken by Design AAPI Group Show

Work published in a book about the fight against hate faced by the Asian community, produced by the Wunderman Thompson California team.