The Impossible Brief
An idea selected for a book about the war in Palestine and shown at the Tel Aviv Museum of Art. Executed by Saatchi & Saatchi.
Keiti, creative director
ProjectClientAgencyRecognition
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01
The Pirate Match
DIRECTV GO
Mirum
Cannes Lions2× Bronze, 5× Shortlist
-
02
The Pact
Club Athletico Paranaense
Asteroide
-
03
Snickers White
Mars / Snickers
The & Partnership
Clube de Criação1× Shortlist, Film
-
04
Learning Target
Amnesty International
Africa Creative
-
05
Patrocínio Errado
Mars / Snickers
The & Partnership / Fbiz
-
06
Medo de Cobra
Santa Cruz Futebol Clube
D-FIB
Clube de Criação1× Bronze, 2× Shortlist
-
07
Snickers Missprompting
Mars / Snickers
Mirum
Lürzer's ArchivePublished
-
08
Inedible Flip Flop
Brizza by Arezzo & Pedigree
Mirum
El Ojo de Iberoamérica1× Shortlist, Health & Pharma
-
09
VAR: Video Against Racism
Paramount+
Mirum
-
10
Rock in Rio
SKY
Mirum
-
11
Interceptado
Mars / Snickers
The & Partnership
Clube de Criação1× Shortlist
-
12
Almofriends
Clube Gazeta do Povo
Getz
-
13
SKY Imagine
SKY
Mirum & ChatGPT
-
14
Stop Asian Hate
Outspoken by Design
Outspoken by DesignPublished in the group show book
Creativelead,ArtdirectorandDesignerwithAlmosttwentyYearsofIdeas→builtforBrands,culture&thePeopleinbetween.
AmixofBraziliannative,Japanese,AfricanandGerman.
Clients
Nike, Snickers, M&M's, Pedigree, Whiskas, Unilever, Bayer, HSBC, Johnson & Johnson, Coca-Cola, Volvo, Mitsubishi, Itaú, Budweiser, Sadia, and many others.
Pitches
Played a crucial role in winning accounts such as Itaú, Volvo, SKY, Bayer and CAOA Chery, and most recently Boehringer Ingelheim, working with Wunderman Thompson offices in New York, London, Amsterdam and Brazil.
Career
- 2026–nowAssociate Creative DirectorAfrica Creative
- 2024–2025Creative DirectorFbiz
- 2020–nowCreative LeadThe & Partnership
- 2021–2024Member, VML LatAm Creative CouncilMirum / VML LatAm
- 2021Teacher, digital marketing course for LGBTQIA+ and vulnerable peopleEscola Rua
- 2017–2024Creative LeadMirum Agency, VML Group (formerly Wunderman Thompson)
- 2015–2017Creative DirectorGetz
- 2014–2015Art DirectorWeShape Creatives
- 2011–2014Art DirectorJWT
- 2009DesignerRemolino Design, Buenos Aires
- 2008–2011Art DirectorGetz
Recognition
Cannes Lions2× Bronze, 5× Shortlist+
- Bronze, Brand Experience & Activation (The Pirate Match)
- Bronze, Entertainment Lions for Sport (The Pirate Match)
- Shortlist, Media (The Pirate Match)
- Shortlist, Direct: Digital & Social (The Pirate Match)
- Shortlist, Direct: Culture & Context (The Pirate Match)
- Shortlist, Entertainment Lions for Sport (The Pirate Match)
- Shortlist, Brand Experience & Activation: Social Engagement & Integration for Live Experience (The Pirate Match)
Clio Awards3× Gold, 1× Silver+
- Gold, Entertainment: Product/Service (The Pirate Match)
- Gold, Digital: Direct (The Pirate Match)
- Gold, Digital: Experimental (The Pirate Match)
- Silver, Digital: Branded Content (The Pirate Match)
The One Show4× Merit, 11× Shortlist+
- Merit, Branded Entertainment (The Pirate Match)
- Merit, Direct Marketing (The Pirate Match)
- Merit, Direct Marketing (The Pirate Match)
- Merit, Experiential & Immersive (The Pirate Match)
- 11× Shortlist across Branded Entertainment, Interactive, Direct Marketing, PR and Experiential (The Pirate Match)
El Ojo de Iberoamérica3× Gold, 2× Silver, 4× Bronze, 6× Shortlist+
- Gold, Digital & Social: Online Ad (The Pirate Match)
- Gold, Brand Experience & Activation: Digital Platforms (The Pirate Match)
- Gold, Content: Events & Actions (The Pirate Match)
- Silver, Digital & Social: Branded Content (The Pirate Match)
- Silver, Direct: Use of Digital Platforms (The Pirate Match)
- Bronze, Media: Services (The Pirate Match)
- Bronze, Sports: Digital, Social & Influencers (The Pirate Match)
- Bronze, Sports: Events, Actions & Sponsorship (The Pirate Match)
- Bronze, Content: Brand Experience (The Pirate Match)
- 5× Shortlist (The Pirate Match)
- Shortlist, Health & Pharma (Inedible Flip Flop)
Epica Awards1× Grand Prix, 1× Gold, 1× Silver+
- Grand Prix, Media (The Pirate Match)
- Gold, Online & Mobile Service (The Pirate Match)
- Silver, Sports Related Advertising (The Pirate Match)
Echo Latam1× Grand Prix, 4× Gold+
- Grand Prix (The Pirate Match)
- Gold, Special Creativity (The Pirate Match)
- Gold, Editorial, Entertainment, Media & Sports (The Pirate Match)
- Gold, Best Use of Video Content (The Pirate Match)
- Gold, Best Use of Display & Search (The Pirate Match)
London International Awards1× Silver, 1× Shortlist+
- Silver, Digital: Media (The Pirate Match)
- Shortlist, Digital: Branded Content (The Pirate Match)
Smarties2× Gold, 2× Silver+
- Gold, Lead Generation (The Pirate Match)
- Gold, Innovation (The Pirate Match)
- Silver, Branded Experience (The Pirate Match)
- Silver, Technologies & Facilities (Inedible Flip Flop)
Clube de Criação1× Silver, 5× Bronze, 2× Yearbook, 5× Shortlist+
- Silver, Promo (The Pirate Match)
- Bronze, Digital (The Pirate Match)
- Bronze, Branded Content (The Pirate Match)
- Bronze (Medo de Cobra)
- Bronze, Digital (Camila Fremder)
- Bronze, Social (Camila Fremder)
- Yearbook, Digital (Camila Fremder)
- Yearbook, Social (Camila Fremder)
- Shortlist, Film (Snickers White)
- Shortlist, Promo (Inedible Flip Flop)
- Shortlist, Digital (Camila Fremder)
- Shortlist, Social (Camila Fremder)
- Shortlist, Original Soundtrack (NFL)
New York Festivals3× Shortlist, 2023 Grand Jury+
- Shortlist, Activation & Engagement (The Pirate Match)
- Shortlist, Direct (The Pirate Match)
- Shortlist, Product Innovation (Inedible Flip Flop)
- Member of the 2023 Grand Jury
The Webby AwardsNominee+
- Nominee, Advertising, Media & PR: Online Guerrilla & Innovation (The Pirate Match)
Effie Awards1× Shortlist+
- Shortlist (Snickers Game)
ContagiousMost Contagious Campaigns of the Year 2022+
- The Pirate Match was praised for its witty strike against broadcast piracy in Brazil.
CCPR2× Grand Prix, 6× Gold, 6× Silver, 8× Bronze
Colunistas Paraná3× Grand Prix, 12× Gold, 9× Silver, 10× Bronze
Colunistas Brasil2× Gold
INMA New York2× Gold
Lürzer's Archive3× Publications
Outspoken by Design AAPI Group Show
Work published in a book about the fight against hate faced by the Asian community, produced by the Wunderman Thompson California team.